Three Programmers in Guildford
The Bitmap Brothers were established in 1987 by Mike Montgomery, Steve Kelly, and Simon Knight in Guildford, Surrey. The trio had programming backgrounds and shared a conviction that games should look and sound as good as any other entertainment medium.[1]
From the outset they worked with artist Dan Malone, whose meticulous, stylised illustrations became the defining visual language of the studio. Malone's dark, geometric industrial aesthetic was unlike anything else in British gaming at the time — and it remained unique throughout the studio's existence.
Their first publishing relationship was with Image Works, the software label of Mirrorsoft. Image Works would release the studio's first five titles, funding the productions that established the Bitmap Brothers' reputation.
The Name
The name "Bitmap Brothers" referenced the bitmap graphics that defined home computer games of the era — but it also carried a sense of fraternity and craft. They were programmers who treated their trade as a calling, not merely a commercial exercise. The rock-star image they cultivated (leather jackets, deliberate mystique) was a marketing choice that also reflected genuine conviction: they believed software developers could have the cultural standing of musicians or filmmakers.